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Baton Rouge Zoo launches new SCVNGR Trek Free mobile gaming app part of partnership with LSU student service-learning course

March 29, 2012

For Immediate Release                                        For More Information, contact
March 29, 2012                                                    Mary Woods
                                                                         Marketing/Development Director
                                                                         225-775-3877

                                                                                                      

BR Zoo launches new SCVNGR trek just in time for Zippity Zoo Fest

BATON ROUGE, La. - BREC's Baton Rouge Zoo teamed up with LSU public relations students to launch its new SCVNGR trek on Friday, March 30, just in time for Zippity Zoo Fest on Saturday, March 31 and Sunday, April 1.

SCVNGR is a geolocation-based mobile gaming application that will allow users to interact with the zoo through their cellular devices. The Zoo will have a trek where visitors can complete challenges by "checking in" at each station as they take their "journey around the world." Challenges include educational questions along with fun photo challenges.

The SCVNGR service usually comes at a cost, but BREC's Baton Rouge Zoo is receiving a free trial through LSU public relations students in a service-learning Public Relations Writing course. Dr. Jensen Moore-Copple, assistant professor at the Manship School of Mass Communication, received a grant through SCVNGR to allow her students to award a nonprofit organization of their choice with a free SCVNGR trek. Roaming Tigers PR, consisting of student members Mia Bullard, Karoline Dreher, Jessica Estorino and Paul Fontenot, chose to work with the Zoo for their student-run campaign.

 "The service-learning aspect of this course, named Discover Baton Rouge through SCVNGR, is an invaluable way to give the students experience in creating engaging and interactive smart phone promotions for mobile audiences," said Dr. Moore-Copple. "In addition, students get to apply the public relations writing skills they learn in the classroom to promote the local nonprofits that agree to take part in this unique opportunity offered by SCVNGR."

This weekend's Zippity Zoo Fest celebrates the Zoo's 42nd anniversary. It will feature a children's village with a giant inflatable slide and obstacle course. Visitors can get their faces painted, take a Safari Snapshot at the new photo booth and visit the Wildlife Safari Amphitheater at 11:30 a.m., 1:30 p.m. and 3:30 p.m. for a show. Keeper Chats are planned throughout the Zoo on each day. The EdZOOcation Station, located at the Zoo's amphitheatre, will allow kids to get up-close to some feathered, slimy, scaly and furry friends.

"The festival is the perfect opportunity to get your family outside and enjoy the amazing additions to the Zoo, like Realm of the Tiger and our baby siamang gibbon as well as your favorites like KidsZoo, the playground and our amphitheatre shows," said Zoo Director Phil Frost.

Regular Zoo admission applies for Zippity Zoo Fest and is $8.25 for adults and teens, $5.25 for children ages 2 to 12. $7.25 for senior citizens and children ages one and under are free. For Zippity, Zoo admissions are open from 9:30 a.m. to 5 p.m. Zoo grounds close at 6 p.m.

 

About the Zoo:

BREC's Baton Rouge Zoo is a place where people connect with animals, including elephants, giraffes, rhinos and alligators. The world-class Realm of the Tiger is now open featuring highly endangered tigers, Siamang gibbons and beautiful Asian birds. Visitors can enjoy the Flamingo Cove and Giants of the Islands, featureing the Zoo's Chilean flamingos and Galapagos and Aldabra tortoises, as well as the Safari Play ground, the Otter Pond, our exhibit featuring a replicated fishing cabin with underwater viewing of the otters, L'aquarium de Louisiane, Parrot Paradise and KidsZoo. Adults and children can ride the Cypress Bayou Railroad on a scenic ride through the unique Louisiana habitat that surrounds the core Zoo. The Zoo is accredited by the Association of Zoos and (AZA). Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you and a better future for all living things.

Visit BREC's Baton Rouge Zoo online at www.brzoo.org.

To follow Dr. Moore-Copple's PR Writing course and their Discover Baton Rouge with SCVNGR service-learning project, visit www.mooremedia75.wordpress.com.

For more information on the student-run PR firm, Roaming Tigers PR, and their campaign progress, contact Writing Director Jessica Estorino at 504-812-9470 or by email, jestor1@lsu.edu.

 

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