BREC’s Baton Rouge Zoo & Food Bank Partnership Brings 3,302 Pounds of Food Donations
January 10 2019
In late 2018, BREC’s Baton Rouge Zoo partnered with the Greater Baton Rouge Food Bank for an innovative approach to bring more impact and excitement to their annual holiday lighting extravaganza, Zoolights. From November 23 – December 30, the Zoo offered a 50% discount to every guest presenting a non-perishable food item during Zoolights. Over the course of the drive, 3,302 pounds of food, which equates to 2,752 meals, was contributed. That’s an average of nearly 100 pounds nightly. As well, Zoolights attendance increased 7% over last year’s event.
“This new partnership with the Baton Rouge Zoo exceeded our expectations and could not have come at a better time for us heading into the holiday season,” said Mike Manning, President and CEO of the Greater Baton Rouge Food Bank. “Due to a lack of national food product availability, we were experiencing empty shelves at a time of year when we generally have stable inventory. ZooLights was an innovative way to encourage our community to donate very generous amounts of food to help others in their time of need.”
Phil Frost, Zoo Director stated, “The Zoo is all about families and we are thankful to have been able to encourage our guests to give back, while also enjoying a holiday family outing at the Zoo. This was a win-win partnership that we look forward to continuing in the future.